Fractional Brand & Marketing Leadership · London

Senior brand leadership for brands navigating complexity, constraint, and change.

The harder the situation, the more remarkable the outcome. Provok provides VP and Global Head-level brand and marketing leadership — fractional and interim — for consumer businesses where the standard of thinking required is genuinely exceptional.

£1.2bn

NTO built for a single brand across 34 markets

158%

Profit growth delivered during active geopolitical conflict

150+

Markets led across five continents

18+

Years in regulated FMCG at FTSE 100 level

Discuss an engagement Our approach
Tanvir H. Siddiqui

Brands We Have Worked With

Does this describe your situation?

How Provok Works

Strategic clarity.
Commercial delivery.
Senior accountability.

Every engagement starts the same way: getting brutally clear on the commercial job-to-be-done and the few decisions that will actually move the business. Then simplifying — one strategic spine, one set of clear choices, a practical execution plan that geographies and functions can run with. Then building the operating system around it: ways of working, capability, agency model, and measurement. So the organisation moves from strategic debate to commercial delivery.

About Provok

Built for situations where the standard of thinking matters.

Provok was founded by Tanvir H. Siddiqui, MCIM. In 18 years of senior brand leadership, he has scaled a brand from zero to £1.2bn NTO, reversed a 170-year-old brand from double-digit decline to sustained growth, and delivered 158% profit growth while managing teams across an active conflict zone. Each situation was a different kind of impossible. Each delivered a remarkable outcome.

  • ·Entrepreneurial instinct at corporate scale — co-founded a digital agency in Bangladesh before digital was a category, merging it with JWT Worldwide.
  • ·Transformed brand and marketing operating models across FTSE 100 global FMCG, WPP creative agency, and founder-led environments.
  • ·Work spans 150+ markets across five continents, including category creation from zero, brand transformation in active conflict zones, and the reversal of a legacy brand from existential decline.
  • ·Available on a fractional or interim basis — without the timelines and overhead of a permanent appointment.
Tanvir H. Siddiqui

Testimonials

What Senior Leaders Say

Recommendations from direct managers, agency partners, and senior peers — all publicly visible on LinkedIn.

Contact

Discuss an
engagement.

Provok works with a small number of clients at any one time. If the situation is genuinely complex and requires senior brand and marketing leadership, that is precisely where this practice is designed to operate.

Initial conversations are confidential.

provok.co.uk

Registered in England & Wales · London