From a commercial challenge to a working proof of concept, in weeks rather than months.

The problem

94% of CMOs say translating enterprise strategic goals into actionable plans is a challenge (Gartner, survey of 403 CMOs, March 2025). Strategies are usually set once a year, but the world they were built for keeps moving: consumers, competitors, regulation and markets. By the time the next review comes round, the plan and the reality have often drifted apart.

How it works

Glidepath reads outside sources against six strategic questions, then reads what it finds against the targets in a multi-year plan. It shows which changes are moving the business towards its KPIs, which are moving it away, and where the plan may need recalibrating. The demo uses a fictional fast-retail brand, Northline.

The problem

Nearly 60% of digital FMCG ad spend generates a negative or uncertain return (WARC). Globally, brands wasted an estimated $73 billion on digitally unsuitable communications in a single year (Campaign Live / Campaign Asia, 2023). The inputs that would reduce this risk already exist in most large companies: consumer tracking data, social listening, peer-reviewed behavioural science, but they are never in one place when the agency and brand team are actually creating the content. So teams build on the memory of previous campaigns, rely on boardroom opinions shaped by individual taste, and then commission expensive research to find out, too late, whether the communication works. This is the opposite of consumer obsession. And it is standard practice.

How it works

This tool brings those three data points together at the point of creation, not after. Define your target consumer in category terminology. The tool builds a driver and barrier map from three simultaneous signals: your brand’s ongoing consumer tracking data; live social signals including Reddit, reviews, and ratings; and the latest peer-reviewed science. Then paste in your headline, claim, script or visual asset. It scores it on Switcher Resonance (0–100), surfaces verbatim consumer quotes from live communities, and indicates where the communication may be missing the intended audience, before the budget is committed. It does not replace pre-launch comms testing. It gives you a stronger, more grounded brief to take into research.

The problem

Senior marketers spend the day moving between inbox, calendar, news, LinkedIn and spreadsheets, and the thinking work, spotting the story that matters this week and building the right relationships, gets pushed to the evenings. Microsoft found that people using Microsoft 365 are interrupted every two minutes during core working hours, around 275 times a day (Microsoft Work Trend Index, "Breaking down the infinite workday", June 2025).

How it works

Four scheduled AI agents share one Google Sheet. A topical engine scans news and trade press, overlays a positioning framework and drafts posts, which a separate reviewer agent checks for facts, voice and category rules. A weekly audience builder researches who to connect with and why, and writes a personal note for each. A daily chief of staff brief pulls together priorities, commitments and follow-ups. Everything lands in one dashboard, and nothing is published or sent without a human decision. It runs on tools already on the desk, with no additional martech. The demo uses fictional data.

The problem

79% of people who attempt to stop smoking relapse within six months (PubMed, 2011, replicated in multiple subsequent studies). The leading reasons are not nicotine craving alone: social triggers and behavioural discomfort account for over 60% of relapse drivers (Tobacco Induced Diseases, 2023). Most cessation products replace the chemical. None replace the pause, the hand-to-mouth action, or the sensory moment that signals the shift. That is a design failure, not a willpower failure. For thousands of years, societies have used botanicals to manage exactly these moments, from Zen morning incense to pre-dawn tea ceremonies to Indigenous sunrise rituals. The science of why those plants worked is not alternative medicine. It is documented neurochemistry. This tool explores that 5,000-year body of knowledge to find possible alternatives, not just for tobacco, but for any product where the dependency is as much behavioural as chemical: alcohol, sugar, processed food.

How it works

Select the product you want to replace, a ritual moment, and a craving profile. The tool maps the reward loop: trigger, ritual, dissolution, neurochemical shift, loop closure, and suggests a plant-molecule protocol intended to address both the chemistry and the behaviour. These are directions for exploration, not clinical substitutes. Every suggested botanical is grounded in a historical precedent timeline, from 800 CE Japan through 1000 CE China, the Americas in the 1500s, and into modern Europe, showing centuries of documented human use, not brand claims.