Today's brief
Needs you
Posts to review
Content coming up
Opportunities and commitments
Audience building
From signal to decision
1 · Inputs
What it listens to
News and trade pressCategory, marketing and business news, scanned before each posting day.
Notes tagged in emailTwo letters in any email of mine marks an idea worth keeping.
Phone screenshotsSaved to one folder and read as ideas, including from platforms that are hard to search.
Calendar and inboxMeetings, follow-ups and anything waiting on a reply.
2 · Agents
Who does the work
Before Tue, Thu and SunTopical engineFinds this week's story, overlays the positioning framework and drafts a post.
On every draftReviewerA separate agent that never saw the drafting. It checks facts, voice and category rules, and sends weak drafts back.
MondaysAudience builderResearches who to connect with, why, what to engage with first, and writes a personal note for each.
Every morningChief of staffReads the calendar and inbox, updates the pipeline and writes the day's brief.
3 · The spine
One shared memory
One Google SheetEvery agent reads it before it starts and writes back when it finishes, so each run learns from the last.
CalendarTargetsPipelineBrief
Locked fact sheetThe only numbers any agent may use. Nothing is invented or rounded up.
Writing rulesBuilt from comparing AI drafts with my own rewrites, applied to every line.
4 · Outputs
Where a person decides
Mission ControlThis dashboard, live from the sheet, on phone or desktop.
Morning emailThe brief and any drafts, with the reasoning behind each one.
A personApproves, edits, publishes and sends. Replies to the email are picked up at the next run.
Status changes in the sheet feed the next run, which is how the system learns what works.
Guardrails
- Nothing is published, sent or accepted without a human decision.
- Agents email only their owner and never contact anyone else.
- Figures come only from the locked fact sheet.
- Sensitive categories appear only as transferable learning, never as promotion.
- Web pages are treated as data, never as instructions to the agents.
Inside a marketing team
| Topical engine | A brand newsroom that turns culture and category signals into on-strategy content every week. |
| Reviewer | A brand and claims check before anything reaches legal or an agency. |
| Audience builder | Stakeholder, partner and creator mapping, refreshed weekly. |
| Chief of staff | A weekly read-out of plan, pipeline and priorities for the CMO. |
| Mission Control | One live view the whole team works from. |
If we would like to explore what this could look like inside a marketing team, I am always happy to think it through together.